Guilherme Paulus is the co-founder of CVC Ltd, perhaps the largest tourism company in Brazil. This is quite the feat considering how difficult it is to launch and grow a business in the country; this is because Brazil has gotten quite a reputation for creating a harsh climate to do business in. However, Guilherme Paulus managed to do so, and from quite a young age. After graduating from college with a Business Administration, Mr. Paulus got an internship with IBM. He had an entrepreneurial spirit, although he didn’t have the funds to set up his own company.
This all changed when Mr. Paulus met Carlos Vicente Cerchiari in 1972, who was working as a local government official at the time. More importantly, he had a vision for how he could change the Brazilian tourism industry as well as the funds to set up the first outlet. However, he needed someone to manage the store on a day to day basis. This was where Guilherme Paulus came in; they quickly settled on a storefront directly across from a cinema in Sao Paolo. This move was made because of the heavy amount of foot traffic that the cinema generated, which provided a steady stream of customers for the tourism company. This proved to be a successful move, and the pair continued working together for another four years before Mr. Cerchiari left the company.
However, Guilherme Paulus kept the company growing, and established stores in a variety of major cities across Brazil. In choosing where to put these stores, he followed the success of his first store and placed them in areas that had a significant amount of natural footfall. As a result, CVC kept growing, and Mr. Paulus eventually sold a majority stake in the company to the Carlyle Group for $750 million in 2009. This helped to finance CVC’s growth further, and in 2013, CVC became a publicly traded company. In 2018, it was reported that Guilherme Paulus’s company had generated an average of $5.2 billion per year in sales in the years previous. As it stands, CVC is the largest tourism company in Brazil. Como o bilionário Guilherme Paulus pretende se tornar o maior hoteleiro do Brasil